BOLLYWOOD SUPERSTAR RANVEER SINGH CELEBRATES ‘MORNING TIME IS BALLER TIME’ IN VIACOM18 SPORTS’ NEW CAMPAIGN FOR THE 2022-23 NBA SEASON 

Viacom18 Sports, India’s newest sports network, launched its advertising campaign for the 2022-23 NBA season entitled “Morning Time Is BallerTime ‘, overwritten by Bollywood superstar Ranveer Singh. The film, now streaming on all Viacom18 Sports digital and social media platforms, draws energy and excitement from the actor’s love for the NBA and celebrates the return of the world’s most incredible basketball action live on Sports18:1 SD and HD, MTV SD and HD, and JioCinema.

The film begins with Singh crowing happily one night with a rooster in tow. As the sun’s rays hit Singh’s face, the rooster crows loudly, the alarm sounds, and the Super Singh fan quickly slips into his thongs and sneakers for the high-octane NBA action set to “Morning Time Is Baller Time”

“As an avid basketball fan and the NBA’s brand ambassador for India, it is a pleasure to be a part of the new campaign for the 2022-23 NBA season,” said Singh.

“With the season in full swing, Morning Time Is Baller Time perfectly brings to life the excitement and energy surrounding the NBA.” “Morning time is BallerTime reinforces our thesis that the best time to catch some incredible NBA action is on Sports18-1 and JioCinema in the mornings, and who better than a resident, ebullient NBA fan Ranveer Singh to reiterate this and to kick off another exciting season to celebrate,” said Siddharth Sharma, Head of Sports Content at Viacom18. “We are focused on expanding and enhancing our NBA offering this season and bringing it to a wider audience.”

“Viacom18 Sports offers NBA fans in India unparalleled access to follow and watch their favorite teams and players in Hindi and English,” said Sunny Malik, Business Head – Global Content &
media distribution, NBA India. “We look forward to continuing our collaboration as we engage and bring the game to new and existing fans across the country by offering a wide range of NBA programming for sports, lifestyle, and youth audiences.”

In its effort to attract viewers throughout the season, the NBA’s offering includes Viacom18 Sports a healthy mix of live and non-live programming across all platforms, including more games after 7 am. m. Coverage includes weekly live games and major league events including NBA All-Star, NBA Play-In Tournament, NBA Playoffs, and NBA Finals. The 2022-23 season began on October 19, 1 on Sports 18-1, MTV SD & HD, and JioCinema when the defending champions GoldenState Warriors defeated the Los Angeles Lakers 123-109.

JioCinema will broadcast a match live every morning in English and Hindi, and Sports 18 – 1 and MTV will too continue to broadcast selected live games in English and Hindi respectively during the season. The JioCinema app is available to all telecom service subscribers and on all devices on iOS and is available for download. Android, with access to Viacom18Sports live and non-live program portfolio.